Customers get a lot of information these days because everything is digital. Traditional ways of selling are still useful, but they do not always work to get people’s attention. This is where video marketing really shines for pest control businesses, especially when used with a Nifty Pest online marketing plan. 

Why videos are superior. 

A lot of people love to watch videos. Studies have shown that people remember things much better when they watch a video than when they read about them. 

This makes video marketing a very useful tool for companies that get rid of pests. Here is how: 

1. Captivate and engage. 

Think about seeing a picture of a spider while you are looking through social media. Now, picture watching a short, helpful movie that talks about how dangerous house spiders are and why you should hire a professional pest control service. 

Which one do you think people will stop and watch? Videos get people’s attention, use pictures to explain difficult ideas, and keep people interested.

2. Boost your visibility. 

Videos are like magnets for social media. They get shared more often than text posts, which makes you more visible online and brings you new buyers who might not have found you any other way.

3. Make people trust and believe you. 

Videos let you show off what you can do. You can record experts talking about how to treat pests, answering common questions about them, or even giving do-it-yourself advice (with a clear call to action for professional help!). This helps people believe your company and see it as a trusted source.

4. Get the attention of mobile users. 

A lot of people use their phones to connect to the internet. Videos look great on phones, so you can reach your fans no matter where they are. 

How to create videos that work. 

You now know how powerful video marketing can be. Let us look at how to make movies that people will want to watch.

1. Get to know your audience. 

Make sure that the video material fits the wants and needs of the people you want to watch it. Do you want to sell to people who have young children? Pay attention to bug control methods that are safe and good for families. Are you going after businesses? Stress how important it is to keep pests away for a healthy workplace.

2. Do not go too long. 

Web users do not pay attention for long. Try to keep your movies under two minutes.

3. Quality is important. 

It is not necessary for your video to be produced like in Hollywood, but it should be clear, well-lit, and look like a professional made it. Spend money on good recording and simple editing tools.

4. Call to action. 

Remember to tell people what to do next! Make it clear what you want them to do, whether it is going to your website, calling for a free quote, or listening to your channel. 

Video ideas to help you get started. 

To make good marketing plans for pest control, think about the following ideas:

1. Educational films show how common pests live and reproduce, how to spot an invasion, and why preventative upkeep is important.
2. Do-it-yourself tips with a twist, showing people easy ways to keep pests away without ever suggesting they hire an expert.
3. Testimonials from happy customers that show how great your business is.
4. A look behind the scenes at your company’s work and how they treat patients.
5. Tips for keeping pests away at different times of the year, including how to get rid of mosquitoes and rodents.
6. Common myths about bugs and control are busted, including six myths about pests.
7. Videos called “Pest of the Month” show a different pest every month and talk about its habits, risks, and ways to keep them away.
8. “Before and After” pictures show the amazing changes your pest control services can make, like houses or businesses, before and after treatment. 

Businesses that do pest control can use video marketing to get new customers, build trust, and set themselves apart from rivals. So contact an online marketing company today!